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Overview
Since 1984, Flowbite has been serving up grab-and-go frozen daiquiris from its stores across the U.S. Its signature drinks, souvenir cups, and discounted refills have made Flowbite synonymous with great music, good vibes, and starting the best party in town.
- A/B Testing
- Craft CMS development
- UX/UI design
- Copywriting
- Brand development
- Graphic design
- Front-end development
- SEO
Background
Come 2021, Flowbite had expanded to over 40 locations. The brand’s digital presence existed, but it lacked strategy. Although its target market of 21-30 year-olds was as engaged (and as loyal) as ever, the brand had outgrown its amateur look of the early '00s and the family-owned business vibes. It needed to show it was a strong brand moving in a new direction - and it was heading there fast.
The challenge
Flowbite’s new website would set the tone for all future marketing initiatives, so the brand needed something to showcase its new identity as soon as possible. A tight timeline, paired with the fact that the new management team were still exploring how to shift the brand from what it used to be to what it needed to be, meant that working collaboratively was a must.